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Information Education Communication Programme

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Information Education Communication Programme
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Information Education Communication Programme
Historical Background/Periodical Development
Public Health Department, Government of Maharashtra is implementing various national health programs in the State.

As there is dire need to inform and educate people regarding these programs, as well as various health problems, State Health Education Bureau was established in 1970. The Bureau was headed by Assistant Director and supported by ministerial staff, media persons, artist, photographers, propagandist and other field staff.

To face the new challenges and to meet the field needs of health education, state government decided to upgrade the bureau.

In 1996 separate health IEC Bureau established with the amalgamation of health education bureau and the publicity wing of family welfare.

Programmes and Projects
  • Family Welfare, Reproductive and Child Health
  • Health System Development Project.
  • AIDS Control, R.T.I. and S.T.I. control
  • Tuberculosis control
  • Leprosy elimination
  • Malaria and Filaria Control
  • Blindness Control
  • Cancer Control and Antismoking Campaign
  • Control of Diarrhea Disease
  • M.T.P. and Sex determination etc.
  • Acute Respiratory infections
  • Health Intelligence and Vital Statistics
  • Nutrition Education
  • Rural Health Services
  • Blood Bank and Civil Defense
  • Oral Health
  • Pulse Polio Immunization
National Rural Health Mission

Objectives of Information Education Communication Programme
  • To prepare IEC Strategy for all National Health Programmes
  • To prepare the IEC/BCC Action Plan as per local needs
  • To produce IEC/BCC material for mass media as well as inter personal communication.
  • To co–ordinate media like AIR, Doordarshan, State and Central Government Publicity Department.
  • To co–ordinate activities with various department.
  • To co–ordinate and guide NGOs in Health IEC activities
  • To prepare guidelines to field units and to provide necessary funds for implementation of IEC/BCC activities.
  • To monitor the IEC programmes.
Strategy of Information Education Communication Programme
  • Formation of policy centrally at State level to educate the community by producing IEC material for mass media, resulting into BCC.
  • Issuing guidelines to field officers about the preparation of supply and proper use of IEC material for BCC Guidelines regarding training strategy to the field officers for updating the knowledge about National Health Programme for the health personnel.

Activities of Information Education Communication Programme
  • Planning organizing coordinating and supervising State Health activities.
  • Providing technical assistance and guidance in health IEC methods and media.
  • In service training for all health staff of IEC methods, techniques and materials.
  • Assisting in organizing and conduction of seminars, conferences and meetings related to I.E.C.
  • Providing, purchasing, stocking, distribution and supplying health IEC aids, print and Audio Visual material.
  • Developing cordial intra and inter departmental relationship and building relationship with agencies.
  • Keeping the liaison with publicity units like A.I.R./ T.V., Newspapers etc. in the State.
  • Producing regular monthly health bulletin Viz. Maharashtra Arogya Patrika.
  • Evaluating the IEC activities and assessing the use of I.E.C. material by field visits in the periphery.
  • Strengthening the District Health IEC Cells by providing guidance, material and support from time to time.
  • Regular monitoring of the IEC activities through management information system.
Service Centers of Information Education Communication Programme
Service Centers available in each District
At district level there are two service centers headed by District Health Officer, Zilla Parishad and Civil Surgeon District Hospital. At taluka level there are Sub–District level hospitals, Rural Hospital, Cottage Hospital and Taluka Health Officer in few districts. At sub taluka level Medical Officer i/c P.H.C. and at village level sub–centers are functioning.

Services to Common People
  • The common people are informed about the various health programmes through A.V. material, News papers, T.V.Spots, Radio gingles, Pathnatya, Dramas, Prabhat–pheri etc.
  • The health bulletin Maharashtra Arogya Patrika is regularly published by IEC Bureau. The magazine is available to common people. Annual subscription is Rs. 50/– only.
Special Features of Information Education Communication Programme
Special Features of Programme
In IEC Programme Film Show, Exhibitions are being arranged at various places, discussion on Radio and T.V. Stations, Workshops of media persons. To conduct communication skill development training.

All IEC/BCC activities are organized for behavioural change and it is a long term process.

Expected Community Participation
The community should accept the health services provided at various levels. By accepting the health services there should be change in peoples behaviour. Every programme should become a people’s programme not only of Govt. or health personnel. Political leaders, NGOs may involve in health programme to render the health services qualitatively and also quantitatively.

Role of NGOs
Activities like Health Melas, Exhibition, Film shows and communication skill development workshop are organised with the help of NGOs. The role of NGOs is important.

Role of Other Sectors
Mass Media activities are being organized with kind co–ordination with press, doordarshan, local channels, All India Radio, Publicity Department and other media agencies.

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