One reason why “direct-to-patient” online marketing will grow very quickly is that the Internet makes it possible to send highly personalized messages, tailored to the specific needs and interests of millions of individual patients, at a small cost. And patients can reply from their homes at no cost to themselves. This is as big a communications revolution.
The Insurance industries can expand their business by advertising on Aarogya through direct-to-patient online marketing as people seeking for any medical advice would be keen about the Insurance policies as well.
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