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2010 marks the second year of the five-year focus on 'Diabetes education and prevention", the theme selected by the International Diabetes Federation and the World Health Organization for World Diabetes Day 2009-2013.

The campaign slogan is: "Let's take control of diabetes. Now."

For the general public and people at high risk of diabetes, the focus will be on raising awareness of diabetes and disseminating tools for the prevention of diabetes. For people with diabetes, the focus will be on disseminating tools to improve knowledge of diabetes in order to better understand the condition and prevent complications. For governments and policy-makers, efforts will focus on advocacy aimed at communicating the cost-effective implications of diabetes prevention strategies and promoting diabetes education as a core component of diabetes management and treatment.

The key messages of the campaign, developed for different target groups, are:

A special video, shot in the IDF Executive Office in Brussels, has been produced explaining the 2010 campaign. View the video.